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Design Research, Campaign Design
Branding
Web design
Marketing
India
2024
Combating Gender-Based Violence through Campaigns
Summary
The project focused on discovering the root causes of the sexual harassments in Delhi NCR and also worked on providing accessible tools and campaigns to address everyday harassment.
The initiative also worked towards fostering a safer, more inclusive environment in public spaces, aiming to reduce the instances of gender-based violence.
Challenge
How might we tackle the pervasive issue of sexual harassment in Delhi NCR?
Solutions
We conducted a 6 month long research on gender based violence/harassment to create and publish a report on root causes of the same.
We finally design a campaign around the catch-phrases #NotOk and #SafetyTax for raising awareness about the disproportionate safety burdens on women. The campaign also pushed for public discourse on systemic gender inequalities that contribute to the lack of safety.