Design Research, Innovative Tools, Service Design
Branding
Web design
Marketing
Asia Pacific Region
2022
Boosting MSMEs’
Online Presence
Summary
The project aims to significantly boost the online presence of small businesses in India.
This helps businesses gain visibility, reach new customers, and grow, thus contributing to local economies and fostering long-term digital transformation in the APAC region.
Challenge
How might we make it easier for small and medium-sized businesses in India to establish a digital footprint?
Solutions
The project provided MSMEs with essential digital tools, including Google Maps listings and mini websites, tailored to their specific cultural and business needs.
By making the process simple through physical forms; the project empowered these businesses to connect with local customers and engage more effectively in the digital economy, leading to sustained business growth.
