Business Design, System Design, Brand Design
Branding
Web design
Marketing
India
2023
A Sustainable Food Delivery System
Summary
The project aimed to reduce the environmental impact of food delivery systems in New Delhi by cutting down on waste, especially single-use plastics, thus preventing further contribution to the growing garbage patches in the city.
It also promoted more sustainable living habits within urban communities.
Challenge
How might we reduce waste, particularly single-use plastics, in New Delhi?
Solutions
Catch Catch is a comprehensive campaign aimed at both awareness and action. It introduced reusable packaging, encouraged the use of biodegradable materials, and provided customers with incentives to choose sustainable delivery options.
The system not only reduced waste but also brought attention to the larger problem of urban garbage patches, encouraging more conscious consumption.
